Here you write down a problem that the person you are writing to faces. This shows them that you know something about them.
You also want to establish some credibility with the reader, such as “More Than 30 Years Entertaining Kids Audiences” or “You’ve seen balloons sculptures but you’ve never experience the out of this world creations as seen at Yankee Stadium and on National TV, designed by SO & So The Balloon Twister!”
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